Logitech partnered with TiffinTech for their All Versions of You campaign to showcase their Combo Touch product launch.http://www.logitech.com
Tiffany created multi-platform videos to portray the versatility and functional benefit of the Combo Touch. Her videos showcased how the product enables individuals to express themselves how they want through the diverse possibilities the Combo Touch offers.
Tiffany’s creative process for this campaign was motivated by focusing on how, as unique individuals, we all have many versions of ourselves. To celebrate this ideal, Tiff opened up to her audience and shared the many versions of herself. She invited her team to follow her along her daily life and highlight the different interests she has. This showcased how Logitech’s Combo Touch could be used for “all versions” of her, and for the viewer as well.
TiffinTech’s multiple partnerships with Logitech share a foundational creative process that begins with understanding exactly what the end goal of each campaign is. Although Logitech is a product based company, they connect with their consumers by sharing other individuals’ personal stories and how they seamlessly integrate their products into everyday life. Tiffany always seeks to reflect this ideal when partnering with LogitechShe focuses on fusing Logitech products into her daily life, rather than direct product placement, in order to keep the viewer engaged through authenticity. This facilitates the creative process and enhances the audience’s ability to visualize how the product can be easily integrated into their own lives.